Editing is where the footage becomes the film.
The right take. The right rhythm. The half-second pause that suddenly makes the whole thing work.
PROPAGANDA provides professional video editing services for brands and agencies in Amsterdam and across the Netherlands. We edit campaign films, commercials, interviews, branded content, event films, podcasts and social media content.
From first assembly to final delivery. Including the versions nobody mentioned during the briefing.
A good edit does more than place shots in order.
It creates pace, structure, emotion and clarity. It knows when to move quickly and when to leave a moment alone.
Our editors work closely with directors, creatives and marketing teams to shape footage into a finished film that fits the concept and the platform.
Our editing services include:
We can edit footage produced by PROPAGANDA or work with footage filmed by another team.
We do not take it personally.
Campaigns rarely consist of one film.
There may be a hero edit, shorter versions, vertical formats, six-second cutdowns, paid social assets, internal versions, versions without subtitles and versions with subtitles large enough to survive a phone screen.
We plan the edit workflow around the complete deliverable list. This makes it easier to keep the campaign consistent while adapting the pace and framing for different platforms.
The sixteen-by-nine film is not simply squeezed into nine-by-sixteen and sent on its way.
Each format needs its own attention.
Social content needs to work quickly.
The opening seconds matter, the framing needs to suit the platform and the message must remain clear without relying on sound.
We edit social-first content as standalone work or create social cutdowns from a larger campaign production. This can include:
We can also create recurring editing formats for brands that publish content regularly. Same visual system, less reinvention every Tuesday.
Interview editing is about finding the strongest version of what someone said without making them sound like they swallowed the company website.
We remove repetition, improve pacing and build a clear story while keeping the speaker natural.
For podcasts and talk formats, we can edit multicamera footage, improve sound, add graphics and create short social clips from each episode.
One recording session can produce a full episode and weeks of smaller content.
A productive afternoon.
Footage and briefing
We collect the footage, script, brand guidelines, music references and delivery requirements. When possible, we discuss the intended structure before editing begins.
First cut
The editor creates the first full version. This is where structure, timing and key selections come together.
Feedback rounds
Feedback is gathered clearly and processed in agreed rounds. We can use review platforms that allow comments directly on the timeline.
It beats “around 00:43-ish, just after the blue shot.”
Finishing
Once the edit is approved, we complete sound design, colour grading, graphics, subtitles and final exports.
Our editing team is based in Amsterdam. Reviews can happen remotely or in person, depending on the production and preference.
For tight deadlines, we can build faster review cycles and work closely with the client or agency team throughout the day.
Fast does not have to mean messy.
Yes. We can edit externally produced footage as long as the files are delivered in a workable and organised format.
Timing depends on the amount of footage, complexity, film length, feedback rounds and number of deliverables. A short interview edit may take a few days, while a campaign with many versions requires a longer schedule.
Yes. We can manage the full post-production process, including colour grading, sound design, mixing, graphics, subtitles and delivery.
Yes. We often create complete sets of social cutdowns and platform-specific versions from a single campaign or recording.
Yes. We can create burned-in subtitles, separate subtitle files and versions in multiple languages.
Send us the footage, the deadline and the list of deliverables.
Ideally all three at the same time.