AJAX Vrouwen x ABN AMRO

For the launch of Find Your Inner Power, the new campaign by Ajax Women and ABN AMRO, we produced both the teaser and hero film that introduced the initiative and its message. Centered around confidence, resilience and the importance of staying active, the films set the tone for the campaign and built anticipation ahead of its launch.

The campaign continued with the Inner Power Talks at the Johan Cruijff ArenA, where former Ajax Women players shared honest conversations about their careers, insecurities and personal experiences. Curious about the initiative? Read more here: https://www.ajax.nl/fans/innerpower

Alongside the campaign films, we captured each live event and transformed every edition into a complete content package, including:

• Three themed multicam edits of approximately 15 minutes each.
• 10–15 vertical social edits (20–30 seconds) for use across multiple platforms.
• An aftermovie showcasing the atmosphere of the day and building excitement for the next edition.

From a single campaign launch to a series of live events, the content continued to grow, giving the campaign momentum long after the first film premiered.