JdB Groep – Brand Video

For JdB Groep’s 80th anniversary, we produced a brand film designed to outlast the celebrations. Less of a look back, more of a statement about who JdB is today.

The company’s roots go back to the draining of the Haarlemmermeer. Rather than walking through that history year by year, we built the film around one Dutch word: grondleggers. Literally, the people who work the ground. Figuratively, the people who lay the foundations for where we live and work. JdB is both.

Moving between past, present and future, the film pairs the scale of the work with the people behind it. The result is a brand film as down-to-earth as the company itself, carried by its pay-off: Grondleggers van een betere leefomgeving.