Some ideas need a camera. Others need keyframes.
PROPAGANDA creates animation and motion design for brands, campaigns, social media, events and digital platforms. From a moving logo to a complete animated film.
We combine design, storytelling, sound and motion to make information clearer and visual identities feel alive.
Not alive in a strange artificial-intelligence way. Just moving properly.
Animation can explain, introduce, simplify, connect and add energy to a campaign.
We create:
Animation can be a complete standalone production or part of a larger video campaign.
It can also solve a shot that turned out to be slightly less useful than everyone hoped.
A visual identity is designed to work across many formats. Motion adds another layer: how elements enter, leave, respond, transform and interact.
We translate typography, colour, logos, shapes and graphic systems into a consistent motion language. This can result in one launch film or a complete toolkit for future content.
A good brand animation feels like the identity was always meant to move.
Not like somebody discovered the bounce effect.
An explainer animation is useful when a product, service or process is difficult to film or takes too long to explain.
We help structure the information, write the script and develop a visual approach that makes the subject easier to follow.
The process can include:
We keep the story clear and the visuals focused.
An explainer should explain. The clue is in the name.
Motion design can extend a campaign far beyond the hero film.
We create animated campaign assets, social cutdowns, text-led videos, product loops, display formats and platform-specific content. Existing campaign design can be adapted into flexible templates, making it easier to produce new content without starting from scratch.
This is especially useful for campaigns with many messages, formats or markets.
The design stays consistent. The export queue gets longer.
Live-action footage and animation often work best together.
Motion graphics can add titles, data, transitions, supers, product information or visual effects. We can develop these elements during pre-production so they are considered while filming, rather than added afterwards because there happens to be an empty corner.
We handle both production and post-production in-house, keeping the visual approach consistent from shoot to final animation.
Briefing and concept
We define the message, audience, format and style. For larger animations, we develop a creative concept and script.
Storyboard and design
The story is mapped out before animation begins. We create storyboards and style frames to agree on composition, colour, typography and overall visual direction.
Animation
Once the design is approved, we bring everything into motion. Timing, transitions and rhythm are refined alongside music and sound.
Feedback and delivery
We process feedback in clear rounds and export the final animation in all required formats and sizes.
Animation is a broad term covering moving visual work. Motion design usually focuses on graphic elements such as typography, shapes, logos and interface elements. Many productions combine both.
Yes. We can translate existing brand guidelines into motion or work together with your design agency to develop a motion system.
A simple logo animation may take several days. A complete animated film with script, storyboard, design and sound can take several weeks. Timing depends on length, style and complexity.
Yes. We create both and can combine them with live-action footage where needed.
Yes. We deliver animations in different lengths, aspect ratios and formats for social platforms, websites, presentations and events.
Show us the static version.
We will get it moving.